Objective

Kaleido Soul, a counseling and behavioral health services company, approached Mavoc Technologies with the goal of creating a new logo. The client wanted a logo that would reflect their approach to counseling, which integrates a variety of therapeutic techniques to promote mental health and well-being. They also wanted the logo to convey a sense of warmth, compassion, and healing, while also being professional and trustworthy.

Solution

Mavoc Technologies conducted thorough research into the counseling and behavioral health services industry and Kaleido Soul's target audience. Several logo concepts were developed, each focusing on different aspects of the client's brand identity. After collaboration with the client, a final logo was chosen that featured a soothing color palette and a design that symbolized growth, transformation, and healing.

Result

The new logo was met with enthusiasm by the client and has been successfully integrated into all of Kaleido Soul's branding materials. The logo effectively conveys the client's approach to counseling and has helped to create a welcoming and reassuring brand image. It has been used on their website, business cards, and marketing materials, helping to enhance their brand identity and attract new clients seeking counseling and behavioral health services.